Pi Kappa Alpha Fraternity Leading Effort at U of M to Have Students Pledge to Stop Texting while Driving

NEWS RELEASE

Minneapolis – September 13, 2010 – The Pi Kappa Alpha (PKA) fraternity at the University of Minnesota is working with transit provider SouthWest Transit to lead the effort to have students and others pledge not to text and drive.

To begin the effort, the fraternity has placed a SouthWest Transit sign in its front yard that reads “u txt. we drive.” Members of the fraternity will be on campus actively recruiting students to sign a pledge not to text and drive. In addition AJ Indoor Advertising had committed to providing advertising support to the effort.

PKA Chapter President, Seth Thompson said, “If you look around campus at just about any time, you will see nearly every student with a phone in his or her hands. They are either talking on it or more than likely texting. This is the way students are communicating today. Our fraternity’s efforts to remind and have students pledge not to text and drive is part of our chapter’s commitment to making the U of M a great place to learn and live.”

SouthWest Transit CEO Len Simich said, “We’re very pleased to partner with Pi Kappa Alpha in this effort. It’s an important campaign that we anticipate will lead to less distracted drivers and fewer auto accidents. SouthWest Transit offers a very viable solution for students with its extensive bus service to and from the U of M. With Pi Kappa Alpha and SouthWest Transit working together, the no texting while driving message is sure to have a positive impact.”

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About PKA
The Beta Chi chapter of Pi Kappa Alpha, also known as the Pikes, was initially installed as the 70th chapter of Pi Kappa Alpha in 1922 and restarted in 2006.Today the fraternity has nearly 50 members who are scholars, leaders, athletes, and gentlemen.

About SouthWest Transit
SouthWest Transit began its “u txt. we drive.” effort one year ago and has committed to furthering the effort. SouthWest Transit is the public transit provider for Eden Prairie, Chanhassen and Chaska and has 40 weekday routes taking students and staff to and from the U of M. SouthWest Transit provides more than one million rides annually.

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